September 2, 2025

Sven Brüggemann is new Brand Director

OLYMP Bezner KG from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) lays crucial foundations for the further development of its product strategy: From 15 September 2025 Sven Brüggemann will take on the role of Director of Brand Management & Design. In future, he will be responsible for cross-brand and cross-interface product management and will report directly to the executive board.

Heiko Ihben, OLYMP Managing Director for Brand, Product & Human Resources, says: “In Sven Brüggemann we are gaining a strong personality with excellent brand and product expertise, who will provide fresh insights for our strategic agenda to guide the transformation from product specialist to lifestyle provider. His understanding of holistic product management, coupled with many years of experience in senior positions in the industry, make him the ideal choice for this key role.”

The 44-year-old graduate in business administration Sven Brüggemann comes from premium menswear label Roy Robson Fashion GmbH & Co. KG, based in Lüneburg, Lower Saxony, where, as Brand and Product Director, he and his team have spearheaded the transformation, modernisation and internationalisation of the brand since 2017. He previously held responsible positions at Hugo Boss AG in Metzingen, Baden-Württemberg, and adidas AG in Herzogenaurach, Bavaria.

“In a dynamic market environment where consumers increasingly value quality, sustainability and clear brand profiles, holistic product management is continuing to gain in importance”, says Heiko Ihben. “It is about much more than designing individual products and covers the entire process, from the initial idea through to development and presentation at the point of sale. With Sven Brüggemann and his proven expertise, we are taking a decisive step in our strategic further development and the systematic consolidation of our market position.”

Florian Neu, who has held this position since it was introduced in 2023, is leaving the company of his own volition. “We would like to thank Florian Neu for his dedication and commitment during the development phase of this area of responsibility, with which he created the crucial framework for cross-brand product management at OLYMP. He has established important structures and been instrumental in professionalising our product development”, says Heiko Ihben.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. In addition, its high-quality clothing range – which includes shirts, as well as an increasing number of sweaters, T-shirts, polo shirts and trousers, is sold in over 40 countries worldwide. Reve-nues totalled 212 million euros in 2024.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com