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Brand Brand Strategy
As a fashion label, OLYMP combines the classic business world with the fast-paced lifestyle of our millennium. OLYMP is the constant friend, partner and companion for all those who value a confident, stylish and fashionable appearance at all times. Our wide range of shirts, polo shirts, shirts, pullovers and accessories meet the highest demands in terms of comfort, materials and workmanship.
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Our Target Group
OLYMP is aimed at a broad target group of men over 20 who are in the centre of life and value quality and style. The typical OLYMP man is active, open, fashion-conscious and professionally ambitious. His leisure time is just as important to him as his career. He is always setting himself new goals and appreciates what he has. Sustainability plays a major role for him. At our store, he finds well-made clothing that emphasises his personal style and gives him pleasure for a long time.
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Keep inspired
Our customers belong to generations Z, X and Y. Career starters, professionals, digital natives, team players, traditionalists, early adopters, singles and family men. We accompany young men on their way into professional life, while experienced men are constantly inspired by us to give their look an update.
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