October 13, 2025

OLYMP launches brand store in the cathedral city of Magdeburg

OLYMP Bezner KG from Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) is opening a new brand store in Magdeburg on Thursday, 16 October 2025 at 10:00 a.m. The brand, known for its shirts, jumpers, polo shirts and other high-quality men’s fashion items, is thus strengthening its sales network in Saxony-Anhalt.

The new OLYMP brand store in Magdeburg is located on the ground floor of the Allee-Center shopping centre, giving it a prime, central location in the city centre. In the approximately 112 square metre retail space, OLYMP presents its latest collections of shirts in numerous designs, colours, patterns, cuts, collar styles and sleeve lengths in a wide range of sizes, including matching accessories. Another focus of the range is masculine OLYMP casual styles, with leisure shirts, jumpers, sweatshirts, polo shirts, T-shirts and jackets. Contemporary trousers complete the range below the waist.

Kai Graf, OLYMP’s Managing Director for Sales, says: “The OLYMP brand has long been firmly established in clothing retail throughout Germany. We want to deepen this proven cooperation with our expert retail partners. At the same time, we intend to further boost our own retail activities. Brick-and-mortar stores in particular remain an indispensable point of contact between brands and potential target groups. Magdeburg is ideally suited for this as an attractive location and important economic centre.

OLYMP’s modern store concept was designed by the renowned Stuttgart-based architecture firm Blocher Partners. The friendly interior design emphasises individuality, clarity and a high degree of flexibility. Elements made of different materials create a harmonious atmosphere featuring alternating light and dark contrasts. In addition, digital presentation elements have been integrated – along with a virtual shelf extension that allows an unlimited product range to be displayed via an in-store order terminal – to enhance the shopping experience. Furthermore, various services will be offered, including the option to pick up online orders at the OLYMP store (Click & Collect) or to make online reservations in store (Click & Reserve).

The new OLYMP brand store in Magdeburg will also create four additional jobs. The experienced sales team offers expert fashion advice, personalised service and ensures a special shopping atmosphere through the unmistakable friendliness of a medium-sized family business from Baden-Württemberg.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. In addition, its high-quality clothing range is marketed in more than 40 export countries worldwide. Revenues totalled € 212 million in 2024. OLYMP products are primarily distributed via specialist clothing retailers. As part of its own retail strategy, which represents a sensible addition to the expansion of its brand presence, OLYMP is pursuing a prudent expansion strategy. With the new branch in Magdeburg, a total of 53 mono-brand stores are being operated in the DACH region.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com