December 1, 2025

OLYMP launches fashion sales in Sweden

After having successfully established its high-quality fashion products in Denmark, Norway and Finland for many years, OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), is to increasingly focus its strategic sales efforts on the Nordic countries with expansion into Sweden from 2026.

Fashion in Scandinavia is characterised by minimalism, functionality, quality and a rather neutral colour spectrum. This interpretation of style is also reflected in the high-quality collections of the German fashion brand OLYMP, which is renowned internationally for the uncompromising quality of materials and workmanship as well as the outstanding wearability and care benefits and optimal value for money of its shirts, jumpers, polo shirts, T-shirts and other clothing products combined with a compelling fashion statement and responsible business practices.

Kai Graf, OLYMP’s Managing Director for Sales, says: “Scandinavia enjoys an excellent reputation internationally as a region known for its purist, stylish and sustainable fashion. The modern design approach that is well established throughout Scandinavia is perfectly suited to OLYMP’s product range, through which we define contemporary business and casual fashion. We have been a fixture of the speciality retail landscape in Norway and Denmark as well as other Nordic countries such as Finland and the Faroe Islands for many years. Now we would like to systematically expand our marketing success to the Swedish sales market.”

OLYMP has managed to secure the commercial agency JW Agency AB from Skellefteå in the northern Swedish district of Västerbotten as its distribution partner for Sweden, which has years of experience and proven expertise in marketing high-quality clothing products in the Swedish specialist retail trade. The owner Joakim Wallon and his deputy Christofer Karlsson will start selling OLYMP’s 2026 autumn collection, which will be available throughout Europe from mid-2026, in January 2026 as part of the standard pre-order phases.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. Its high-quality clothing range, alongside shirts in all imaginable variations for business, leisure and special occasions, also includes an increasing number of knitwear and sweatwear items as well as trousers, and, since Autumn 2025, even jackets, is marketed in more than 40 export countries worldwide. These include Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Luxembourg, the Netherlands, Norway, Poland, Slo-venia, and Switzerland. Revenues totalled € 212 million in 2024.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com