February 2, 2026

New campaign with Oscar winner Matthew McConaughey

World-famous Oscar winner Matthew McConaughey has served as brand ambassador for the international men’s fashion brand OLYMP since 2025. This unique collaboration will now launch a new advertising phase for 2026.

Mark Bezner, owner and CEO of OLYMP Bezner KG, says: "Matthew McConaughey and OLYMP are a perfect fit. Just like our products. Not only on a business level, but also on a human level. We are both leaders in our respective fields, inspire people through our work, are committed to charitable causes for children and young people, and works to promote an active and balanced lifestyle. We are also both sports enthusiasts and devoted family people. Last but not least, Matthew's charisma harmonises perfectly with our brand values. His gestures and facial expressions are unmistakable and make our campaign motifs unique.”

This collaboration with Matthew McConaughey is an important milestone in the transformation of the product specialist into a lifestyle brand. The new advertising campaign was shot in Los Angeles by renowned top photographer Mario Sorrenti. The motifs of the 2026 spring campaign will be visible in wide-ranging public advertising over the coming weeks, reaching millions of people in print and digital media, on social media, at the point of sale (POS) and on German TV. The high advertising impact generated by this will significantly increase brand awareness and desirability and have a positive effect on demand for high-quality OLYMP products.

Initial market research results, which exceed all expectations, show that the collaboration is a perfect match. According to this, brand recognition and awareness have increased at an above-average rate since the start of the cooperation, as have the purchase and activation intents of potential target groups. The measures with Matthew McConaughey also have the best interaction rates of all activities in the reference period on social media and generate over half of all impressions within the far-reaching digital branding campaigns. Last but not least, Matthew McConaughey's appearance has also been very well received on the sales floors of national and international specialist stores, where it has attracted a great deal of attention.

Matthew David McConaughey was born in Uvalde in the US state of Texas on 4 November 1969. Since celebrating his acting debut with the coming-of-age film Dazed and Confused in 1993, he has been considered a reliable staple in Hollywood. The married father of three had his definitive breakthrough as lawyer Jake Brigance in the legal thriller Time To Kill in 1996. The role of Ron Woodroof, an electrician diagnosed with HIV, in the film drama Dallas Buyers Club (2013) earned him an Oscar in the “Best Actor” category. Numerous blockbusters followed, such as The Wolf of Wall Street (2013), Interstellar (2014) and The Gentlemen (2019). Recently he appeared in the survival drama The Lost Bus (2025), which entered the Apple TV charts straight at number 1. The “Just Keep Livin Foundation“ he and his wife Camila set up is dedicated to helping and encouraging high-school students at this critical stage in their lives, and motivating them to make healthy decisions for a better future. Matthew McConaughey is also co-owner of the football club Austin FC, which plays in the Major League Soccer (MLS) – the top league in US men’s soccer.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com