May 15, 2026

OLYMP opens a new brand store in the cathedral city of Ulm

OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) opened a new free-standing brand store in Ulm’s city centre today, Friday 15 May 2026, at 10:00 a.m. The fashion brand, known internationally for its high-quality menswear, is thereby expanding its sales network in southern Germany.

The new OLYMP brand store is located at Münsterplatz 11 in Ulm, in a city centre location. Across around 115 square metres of retail space, OLYMP presents its latest shirt collections in numerous designs, colours, patterns, cuts, collar styles and sleeve lengths. Its shirts also come in a wide range of sizes, and include matching accessories. Another focus of the range is masculine OLYMP casual styles, including leisure shirts, jumpers, sweatshirts, polo shirts, T-shirts and jackets. A selection of contemporary trousers complete the product range below the belt.

Peter Hoever, OLYMP’s Managing Director for Sales, says: “OLYMP has been firmly established in the specialist clothing retailer sector for many years. We want to further strengthen our reliable part-nership with our expert national and international retail partners. In addition, we are aiming to systematically expand our brand presence through our own sales operations. Brick-and-mortar shops remain an indispensable point of contact and a central hub for our target groups. Ulm and Neu-Ulm, as a twin city, offer a particularly attractive location thanks to their high purchasing power and large catchment area.”

OLYMP’s modern store concept was designed by the Stuttgart-based architecture firm Blocher Partners. The friendly interior design emphasises individuality, clarity and a high degree of flexibility. Elements made from various materials create a harmonious atmosphere featuring alternating light and dark contrasts. In addition, digital presentation elements have been integrated – along with a virtual shelf extension that allows an unlimited product range to be displayed via an in-store order terminal – to enhance the shopping experience. Furthermore, various services are being offered, including the option to pick up online orders at OLYMP stores (Click & Collect) or to make online reservations in store (Click & Reserve).

The new OLYMP brand store at Münsterplatz 11 in Ulm is a freestanding store; it doesn’t form part of a shopping centre or high street, but rather is situated in the heart of a bustling pedestrian zone. Four new positions have been created to form a highly experienced sales team. This team offers expert fashion advice, personalised service and ensures a special shopping atmosphere through the unmistakable friendliness of a medium-sized family business from Baden-Württemberg.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. In addition, its high-quality clothing range is marketed in more than 40 export countries worldwide. OLYMP products are primarily distributed via specialist clothing retailers. As part of its own retail strategy, which plays a key role in expanding the brand’s presence, OLYMP is pursuing a cautious expansion policy. With the new store in Ulm, the company’s retail operations now comprise 52 OLYMP brand stores – including three stand-alone stores – in Germany and Austria, as well as the OLYMP online shop.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com