October 6, 2025

OLYMP styles: creating complete looks with outerwear

OLYMP continues to develop step by step. After adding trousers to its “below the belt” range, international brand OLYMP Bezner KG, based in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany), known in particular for its above-the-waist garments (shirts, sweaters, T-shirts and beyond), is expanding its collection this autumn 2025 with outerwear. This latest launch sees the shirt provider increasingly evolving into a lifestyle fashion brand.

As a high-quality menswear specialist, OLYMP has always had clear priorities and deliberately fo-cuses on selected product categories to create an impressive market-oriented assortment characterised by quality, variety and precision. The four annual fashion collections for specialist retailers in-clude shirts, knitwear, sweatwear and accessories. In its own sales channels, the fashion brand pre-sents an extended range that includes trousers and underwear, building on its expertise as an all-round fashion provider.

Heiko Ihben, OLYMP Managing Director for Brand, Product & Human Resources, says: “The demands placed on fashion are constantly changing due to new ways of working, lifestyles and dress codes. That’s why we are also constantly evolving. From shirts to smart looks, from product special-ist to lifestyle brand.” This ensures that each gradual expansion of the range reflects the top quality and expertise that OLYMP is known for in terms of materials, workmanship, fit, care benefits and comfort.

For the market launch in autumn 2025, the new OLYMP Outerwear will initially include padded quilted jackets and sleeveless quilted waistcoats made from innovative materials. The garments have water-repellent, wind-resistant and insulating product features and are available in classic and varia-ble navy, nougat and black colour options. The upper material and filling are made of 100% recycled materials that can be traced seamlessly from their origin to the final product. The new OLYMP Out-erwear is exclusively available in OLYMP brand stores in Germany and Austria and in the web shop at olymp.com.

Heiko Ihben adds: “Situations everyone is familiar with: icy wind on the train platform in the morning, drizzle in front of the office in the evening. With our new OLYMP jackets, you stay protected and stylish, no matter what the conditions are. They complete every business and casual look and make the weather a minor detail. Our aim is to provide a complete outfit from a single source in the future. That’s why we also intend to extend it to our retail partners once we have successfully established the range.”

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. In addition, its high-quality clothing range – which includes business, casual and full-dress shirts, knitwear, sweatwear, accessories and trousers – is sold in over 40 countries worldwide. Revenues totalled € 212 million in 2024.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com