November 6, 2025

OLYMP: on the road to success with top marks for shirts, jumpers, polos and T-shirts

Word has long since spread: OLYMP Bezner KG in Bietigheim-Bissingen (Ludwigsburg district, Baden-Württemberg, Germany) not only stands for top quality in high-class shirts, but also impresses with its jumpers, polo shirts and T-shirts. This has now been confirmed by the latest study from the industry magazine TextilWirtschaft. In its retail survey, OLYMP was confirmed as one of the leading labels for men’s tops among all competing brands. The TextilWirtschaft surveys are considered an important indicator of brands’ market position and relevance in the clothing industry.

In the current “Menswear Tops 2025” image analysis by the renowned business and fashion magazine TextilWirtschaft (Deutscher Fachverlag, Frankfurt am Main), OLYMP confidently asserted itself among the 32 most important brands for men’s tops in Germany. With top marks in ten categories, OLYMP was voted to a top position in the ranking by purchasing managers from specialist men’s fashion stores and clothing retailers.

Marketing Research TextilWirtschaft conducted the survey as part of a personalised online questionnaire between July and August 2025. After evaluation by fashion retail purchasing managers, OLYMP was subsequently awarded top marks in the following categories: “Category Leader Shirts”, “Quality”, “Fit”, “Sustainability”, “Collection Awareness”, “Listed Suppliers”, “Regular Supplier”, “Unaided Recall”, “Range Anchoring II” and “Delivery Performance II”.

Mark Bezner, owner and CEO of OLYMP Bezner KG, is delighted that the specialist retail trade has confirmed OLYMP as one of the leading brands for men’s fashion: “The award as ‘Top Brand Menswear Tops 2025’ by TextilWirtschaft, just one percentage point away from overall victory, is a great result. It’s a success that makes us proud and at the same time motivates us to become number one in the future. Our goal is clear: as with our shirts, we want to be the market leader with our other products as well”.

OLYMP Bezner KG, based in Bietigheim-Bissingen near Stuttgart, is the market leader for shirts in Germany. Its high-quality clothing range, alongside shirts in all imaginable variations for business, leisure and special occasions, also includes an increasing number of knitwear and sweatwear items as well as trousers, and, since Autumn 2025, even jackets, is sold in over 40 countries worldwide. In 2024, OLYMP generated revenues of 212 million euros.

CONTACT: Marc Fritz | +49 7142 592-170 | marc.fritz@olymp.com | www.olymp.com